Fashion With Purpose

At prettyFIT, we’ve always believed in empowering our community to live with confidence, and now we’re adding sustainability to that mix. We’re so excited to announce our recycling initiative in collaboration with Cloop, a circular fashion enterprise, aimed at giving your pre-loved shoes a new lease on life. From April 1st to June 30th, we’re inviting you to drop off your gently worn shoes at our CityLink and VivoCity stores to give them a second chance—because every step towards sustainability counts!

Empowering you to look good, feel good, and do good.

We’ve always stood by the values of trust, comfort, and happiness, and now, we’re aligning those values with our commitment to sustainability. It’s not just about looking good—it’s about feeling good and doing good. Our partnership with Cloop is an extension of that mission. Cloop has been helping reduce textile waste since 2019 by offering sustainable alternatives and ensuring that your old clothes and shoes don’t end up in landfills.

How It Works:

It’s simple! Bring your clean and dry pre-loved shoes to one of our Cloop Recycling Bins at prettyFIT’s CityLink or VivoCity stores, and we’ll take care of the rest. These shoes will be sent to an ISO Certified zero-waste textile recovery and sorting facility, where they’ll be repurposed into new, eco-friendly materials. Together, we can create a circular fashion system that reduces waste and helps keep our planet clean and green!

Together, we can make a difference.

Sophia Ng, our founder, says it best: “At prettyFIT, we believe that collective action helps address the issues of overconsumption and waste. Through this partnership with Cloop, we want to play our part in spreading the message about recycling and offering our customers a platform to donate their well-loved shoes for a cleaner, greener planet.”So why not be part of the solution? Every pair of shoes donated will help keep our environment clean while making a difference in the fashion world.

Join the Movement!

Bring your shoes to prettyFIT at VivoCity or CityLink, drop them in the Cloop Recycling Bins, and let’s work together for a greener future. Let’s recycle, repurpose, and recover—because together, we can create a cleaner planet, one step at a time.

Dates: April 1st - June 30th, 2025Times: Monday to Friday, 11 AM to 9:30 PMLocations:prettyFIT @ VivoCity | 1 HarbourFront Walk, #02-08/09prettyFIT @ CityLink | 1 Raffles Link, #B1-44/46Let’s make every step count!